I’ve been working in design and communications since 2005. For the first decade, my work spanned finance, professional services, and a range of other industries. Around 2015, I shifted my focus almost entirely to technology businesses – MSPs, SaaS companies, resellers, and consultancies.
It was a natural move. The problems were consistent, the stakes were high, and clear communication made a real difference in a sector where most businesses are technically strong but find it hard to explain what they do.
That’s where I’ve been ever since.
It sits somewhere between strategy and execution. Before any design starts, I work out what a business needs to say, who they’re saying it to, and why the current communication isn’t landing.
Then I build the assets: brand identity, presentations, proposals, marketing materials. Everything is designed to work in the real world – in a meeting room, on screen, in front of a prospect or investor.
Most have tried managing communications in-house or through generalist agencies and found the work either doesn’t reflect the quality of the business or takes more time than they have.
I already understand the technology channel – the buying environment, the language, the competitive pressures. There’s no onboarding period. And because clients work directly with me, the work is faster, more consistent, and more commercially useful than it would be through a larger agency.
So prospects instantly understand why they should work with you.
With high-quality sales and marketing materials that build credibility.
By designing assets that attract, engage, and convert clients.
I’ve attended over 360 client events and pitches. I understand what happens in the room – and I design with that in mind.
The best-looking assets don’t work if the message is wrong. I start by working out what needs to be said before deciding how to say it.
Everything I produce is designed to be used – in presentations, proposals, and day-to-day communications. Not just to look good in a portfolio.
Ensure your audience quickly understands your technology with visually engaging explainers, infographics, and presentations that simplify even the most intricate concepts.
A consistent, professional brand builds trust and credibility. We align your visuals across platforms, making your company more recognisable and respected.
Impress clients with high-impact pitch decks and sales materials that make your message clear, persuasive, and impossible to ignore.
Attract and convert customers with powerful marketing assets – from landing pages, whitepapers to social campaigns – designed to increase engagement and drive growth.
