I'm Stephen Singh, the founder and creative director of DDA. With over 19 years in visual communications, I combine strategic thinking with design expertise to help tech companies communicate more effectively.
In a crowded market, having a great product or service isn't enough – it's how you present it that sets you apart.
DDA is a boutique design company that I established in 2005 to provide focused, high-quality communication design services. We work with B2B tech companies, IT service providers, and technology brands to create high-impact sales and marketing materials that give them a competitive edge. Whether it's a pitch deck that wins buy-in, a proposal that closes deals, or marketing assets that build credibility, we make sure your brand speaks clearly and confidently to the right audience.
Because when your message is clear, your business grows.
DDA began in 2005, born from my desire to create a more nimble, responsive approach to design that would deliver better results for clients.
After years working within large corporate environments, I founded DDA to bridge the gap between great ideas and their execution – without the bureaucracy that often slows things down.
My journey began in London's financial sector, but quickly expanded across industries including retail, pharmaceuticals, and eventually technology. Working with such diverse clients taught me a universal truth: clear communication is invaluable, regardless of sector.
While I enjoyed working across industries, technology companies quickly became my passion. These collaborations felt like true partnerships, with clients who genuinely valued the strategic impact of clear communication.
Tech partnerships thrived because they needed exactly what I offered: the ability to grasp complex concepts quickly and transform them into visual communications that drove results. Their enthusiasm for our work confirmed that this was the perfect fit for my approach and expertise.
Today, DDA remains intentionally boutique by design. As Creative Director, I personally lead every project, applying my specialised experience to solve your communications challenges.
This approach means:
• You work directly with the Creative Director – no layers in between
• Your projects benefit from focused attention and industry expertise
• Your communications maintain consistent quality and strategic alignment
• Your urgent needs get addressed with greater flexibility than larger agencies can offer
These core principles guide everything we do at DDA:
I believe that clear communication is the foundation of success.
This applies both to how we communicate with clients and how we help clients communicate with their audience.
We're not just a vendor; we're a genuine extension of your team.
Your success is our success, and I approach every project with that mindset.
I maintain high standards in everything we produce.
From strategy to execution, we're committed to quality that reflects well on both our clients and ourselves.
I focus on solutions that work in the real world, not just theory.
Our designs are created to deliver tangible results for your business.
The technology landscape evolves rapidly, and so do we.
I continuously refine our approach to ensure our clients stay ahead of communication trends.
What I've learned through this journey informs everything DDA does today:
• Remove Obstacles – Eliminate bureaucracy that slows down effective action
• Partner, Don't Just Provide – Develop open relationships where feedback flows freely
• Practical Solutions – Focus on solving immediate needs with approaches that work
• Look for the Gap – Identify what's missing, not just what's requested
So prospects instantly understand why they should work with you.
With high-quality sales and marketing materials that build credibility.
By designing assets that attract, engage, and convert clients.
Ensure your audience quickly understands your technology with visually engaging explainers, infographics, and presentations that simplify even the most intricate concepts.
A consistent, professional brand builds trust and credibility. We align your visuals across platforms, making your company more recognisable and respected.
Impress clients with high-impact pitch decks and sales materials that make your message clear, persuasive, and impossible to ignore.
Attract and convert customers with powerful marketing assets – from landing pages, whitepapers to social campaigns – designed to increase engagement and drive growth.
